Postcards have become popular all over again because they offer a personal touch. They are also considered an exceptional marketing tool that helps customers feel more pampered. If you own or manage a business and you are planning to print postcards by contacting a printing company in Vancouver to promote your brand or just say “Hi” to existing customers, then you need to know about 8 postcard printing tips your printer forgot to tell you. They are mentioned right here.
- Thickness is Good
Believe it or not, the thickness is considered quite good when it comes to sending postcards. It is a fact that people prefer heavy things when it comes to receiving something be it birthday cards or jewelry as the thick material is considered to be of higher quality. The same rule applies to postcards too. If you send a thick postcard to a loved one or a customer, they will feel more valued than by receiving a lighter version of the same. As most people feel the difference when they touch the postcard, make sure that it’s smoother and makes them think of quality.
- Better Writing
If you want to write on a postcard, you should consider using an uncoated postcard because it is easier to write on. Gloss or UV stocks make things difficult as you cannot write easily with a permanent marker on them. Uncoated postcards are also great if you don’t intend to use a permanent marker but pencils or pens.
- Size Matters
You need to make sure that the postcard and letter sizes are in accordance with the postcard rules of your country. It will make the process of posting and delivering the postcards less stressful and hassle-free. For instance, if you live in Canada, you need to know the biggest and smallest postcard and letter sizes mentioned right here.
- Thin Typefaces are Not Always Good
If you intend to use an uncoated stock, you need to remember that ink spreads a bit more on these versions and if you are not careful, the writing could be a bit fuzzy (or worse unreadable). So, you should avoid super thin typefaces, especially when the text is to be added to a dark background.
- UV Coating Isn’t the Best
Though it is an undeniable fact that UV coating is vibrant and works nicely if you use a permanent marker, excess of UV coating can make your postcard more difficult to write on. Also, it will smudge if the ink is wet. The smart idea is to get UV protection on the front as it will make the cards resistant to fading.
- Avoid Rounded Corners
Avoiding postcards with rounded corners is smart. Though they do look attractive and are unique, they often get jammed in automated machinery and waste precious time. Standard corners are a hit among most people so sticking to them won’t do any harm.
- You Can Get Bulk Discounts
In case you plan to get postcards printed at regular intervals or you need to send postcards to a lot of customers at once, you can request the printer to give you a discount. This discount is the easiest to get as you just need to ask nicely.
- Read Before Sending
If you intend to use a postal service to send the postcards, you need to read the relevant guide to ensure that you don’t make the common mistakes and risk getting the postcards rejected by the mailing service provider.