It is often said that we have ten seconds only to impress our potential buyers through online means. Unfortunately, website visitors don’t really care about us. In this case, we should make sure that we are able to do proper things for them. It is important that we are able to give them good reasons to buy. To make sure people care more about our website, the layout should be consistent, clean and clear. Unclear and unorganized would tell readers that we are not doing our homework. In this case, we should be able to write excellent copy, so people are convinced to buy from us.
If we are not sure how to do this, it is important to follow web writing coaching sessions to help us write content better. There are affordable tele-classes that we can take advantage of. In this case, we should make sure that we are able to write the best copy. It is important that we are able to put positive things in our personality. It is important to avoid using the one size fits all approach. Webpages should be organized with the same layout, such as centered, right centered or left centered. We should go to competing websites and it is important to make sure that the layout resonates well with consumers. All pages in the website should have similar formats.
We need to make sure that colors we use on webpages won’t jar our visitors. As an example, if we use light colors as background, we could use red, blue and black lettering. It is also important to use simple changes, such as Times Roman for headlines and headings and Arial for copy. Choosing proper font is important, as an example, Arial at size 12 can be read more easily than Times New Roman also at size 12. We shouldn’t be tempted to use large pictures or graphics. However, we should be able to small graphics to properly spice up our website. These small icons can be used as hyperlink to bigger picture.
It is important to make sure that our website can load in no more than 10 seconds. To make our website easier on the eyes, we should use plenty of white space. Clear navigation and easy to read content should help visitors stay on our website longer. Many websites have content-dense layout, filled with plenty of tips and articles. It is still acceptable, but we should make sure that they are presented as shorter chunks, instead of longer copy. In general, we should make sure that potential buyers are able to get pertinent information. Because we add content frequently, it is a good idea to check our website often.
We should make sure that articles are still easy to read and there shouldn’t be any kind of glitches. We should also visit our website with visitor’s mindset. We should be honest with ourselves about things that turn us off and things that we like. Associates, friends and family members should provide their feedback. Even an elderly with less technological skill in our family could give us valuable input on how people like them can use the website better. As an example, they could be discouraged to read long copy that’s presented in smaller fonts on an improper background color.