Online training courses are said to be highly effective in providing relevant knowledge and skills to learners. And considering their time and cost efficiency, selling online training courses seems to be quite a promising business opportunity. If you are planning to develop and sell online training courses, look no further. This article will give you practical tips on how to do create effective e-learning courses that will be so easy to sell!
Identify Your Target Audience
Have a clear definition of who your target customers are and determine what they want to learn and why. There are various reasons people would want to pay for an online course. One reason could be to receive a certification to help them in advancing their career; another would be to learn a skill that will make them more competent in their industry. You would want to offer an online course that your target audience would sign up for because it provides value to them and will help them to achieve their career goals.
Offer Something Unique
What is your unique selling point? What sets you apart from other online training platforms? What would make your target market decide to choose you among all the other options that they see online? Once you have determined your target audience, know what they want and make sure to give exactly that, plus something amazing that they will not find somewhere else. Research on existing online training programs that are offering the type of training course that you plan to offer and see if there is something that you can offer that will make your e-learning course stand out from the rest.
Offer a Learning Path, Not Just a Single Course
Establish mentorship among your target audience by creating a series of progressive online courses. This is a great way to entice people to initially sign up to your online training because they can see themselves advancing their skills in each course.
Maintain a Website
Have a dedicated website that features your online training courses’ information. This will help increase the probability of reaching your target audience with the help of Search Engine Optimization or SEO. Make sure that your website is optimized with the right keywords and other SEO elements. Posting blogs about topics which are relevant to your target audience on a regular basis will also be helpful in leading more people to land on your page.
Establish Social Media Following
Social media presence is a very cost effective way to gain influence among your target audience. Create profiles in top social media channels, such as Facebook, Instagram, YouTube, LinkedIn, and Twitter. Optimize your profiles on these channels as well.
Offer Your Courses on the Right Platforms
Choose an e-learning platform that provides the support you need, the right tools to engage with your learners and assess their performance, and a flexible pricing. Make sure you choose a platform that allows different content mediums and can be accessed on mobile devices, such as smartphones and tablets, given that most of the working populace prefer the convenience and flexibility of being able to work using these gadgets.
It is not enough to have a great online course. You may have developed the ultimate training program online, but if this is not promoted on the right channels and you are unable to reach your target market, you will not be selling as much as you are supposed to. Try out these practical tips and watch as your registration count soars!
Michelle Gonzalez has been writing for SMEs across the United States, Canada, Australia and the UK for the last five years. She is a highly-experienced blogger and SEO copywriter, writing business blogs for various industries such as marketing, law, health and wellness, beauty, and education, particularly on e-learning platforms such as www.teachable.com.