Unfortunately, blackhat optimization is still quite prominent in SEO industry. In fact, many people still correlate standard SEO practice with blackhat methods. This is one of the biggest problems among SEO companies. But, we should be aware that saying all SEO companies as blackhat practitioners is similar with saying that all email users are spammers. In fact, blackhat, isn’t a SEO activity at all. Blackhat is all about search engine manipulation. Legitimate SEO practice allows us to build search engine ranking permanently and this will ensure steady long-term performance. In fact, it takes a good deal of money to reach top rankings. Because the Internet is a big place, there’s always a big market for search engine spam and unethical SEL.
On the other hand, companies and clients should know what’s unethical and what’s ethical. They should stop supporting blackhat SEO providers. Without this, they won’t be able to continue to thrive. These blackhat practitioners would only make the entire SEO industry looks bad. They don’t reflect the good ethics of SEO practitioners. Blackhat should provide short-term results, but they are not permanent. We should start choosing ethical optimization. There’s no short, easy and quick solution to gain massive traffic through legitimate SEO methods. However, once we are able to gain sizable traffic through good SEO methods, it will withstand the next significant Google algorithm update. In reality, no SEO company is willing to say that they are using unethical optimization.
It isn’t a good idea to trust SEO companies without examining their inner workings properly. It should be noted that unethical optimization does offer rankings, but obviously not for the long run. It would be very helpful if we are focusing on techniques that are accessible for all SEO companies. These SEO professionals should be transparent with their methods. In this case, it will be possible for SEO professionals and clients to form a lasting relationship. Clients will be able to get involved in their methods. The problem is that, SEO companies will clump all methods together and they will sell them as a unified SEO campaign. Also, search engines don’t tell us what they consider ethical or unethical. Blackhat SEO is essentially based on ways to take advantage of loopholes in algorithms.
There are basic rules of ethical optimization that we need to consider. In this case, we should make sure that all SEO campaigns abide by proper rules based on ethical optimization techniques. It means that we need to avoid practice that is not suitable. In this case, we should consider what users and search engines see. We shouldn’t hide anything and it is important to be relevant. Our keywords should reflect the actual content of the page and the title of the website. This will result in relevance and consistency. It is a bad idea to build webpages exclusively only for search engines. If our website caters to users, it will also cater to search engines. Focusing too much on search engines will make us vulnerable to blackhat practices.